Why does Google use Direct Mail?

As we speak to prospective clients we often here phrases like “… all our marketing is digital…”, or “printing is so ‘old hat’…”.

And it’s funny, because we’ve seen over recent times that there has been a resurgence in print as marketers acknowledge that the most effective strategy is a mix of digital and print media.

Most if us in business have at one time received a direct mail piece from Google. Google, for goodness sake. These people are the internet; they make up the rules that we all desperately struggle to catch up with when their algorithms change. But they use DM because it works for them.

Here are some stats you might find interesting:

Why Google use direct mail

If you would like to have a chat about how direct mail could work in your business, just give us a call on 01603 397704.