One of the biggest things I’ve learnt in my 30+ years in business is this simple truth:
Relationship is everything.
All other things being equal, people will do business with the people that they like, and that’s why successful marketing in 2019 and beyond will focus on the big three:
#1 Help your audience get to KNOW you
#2 Get your audience to LIKE you
#3 Progress to a stage where your audience TRUSTS you
And this isn’t just the case prior to the first transaction either – it’s a process that continues on and on, long after they’ve bought from you.
But you see, a lot of business owners fail to understand that building relationships with existing clients is just as important as building relationships with prospective clients.
When you think about it, it makes perfect sense – after all, the people who’ve bought from you before are your HOTTEST leads – they’re the people most likely to buy from you again.
So, here’s my question for today: what are you doing to continue to build relationships with the people who’ve already bought from you?
Just to be clear, I’m not suggesting you need to do anything revolutionary here – a few simple touches to show that you care about them are all that’s needed, and we’re at the time of year when you can get started very easily, with personalised Christmas cards.
I’ve heard it argued that Christmas is a bad time to send cards because that’s when ‘everyone else does it’, but that argument doesn’t hold water for two reasons:
- Just because other people do it, it doesn’t mean it doesn’t work. In fact, it’s most likely the opposite.
- It’s an easy, non-contrived time to communicate with your customers
What’s clear is that nothing negative will happen if you send Christmas cards to your customers – you can’t lose. So why not get Christmas
cards ticked off your to-do list?
Here at Expert Print Management we can produce bespoke branded Christmas cards for your business, from just £56 for 25, or £70 for 50.
If you know you need to send Christmas cards, just email us or give us a call on 01603 334391 and we’ll get it sorted for you.