Whatever your goals are for 2019, the chances are that two things you need to be doing to achieve them:
#1 Getting more customers
#2 Getting your customers to spend more with you
Simple, isn’t it?
And here’s another simple point:
You’re not going to get more customers or get your customers to spend more time with you if they NEVER think about you.
Marketing in the 21st century is all about getting your prospects’ attention, reminding them that you exist and compelling them to do business with you.
Here’s the problem: you can’t do that every single day. Do the hard sell, day in, day out and everyone will unsubscribe from your email list, stop returning your phone calls and start throwing the letters in your business.
So what do you do? How can you get your prospects’ attention regularly without over-selling to them?
Simple: remind them that you exist.
And – at this time of year – there’s an easy way to do this, with a branded calendar.
Send a load of these out to customers and prospects and you can guarantee a few things:
- Lots of them will be on display ALL YEAR ROUND in your prospects’ place of work
- As a result, more people will be thinking about your business more often, and consequently you’ve got more chances of making more sales and extracting more from your existing customers
Don’t get me wrong, this is far from a complete picture of what your marketing should look like next year, but equally it’s an easy, simple and effective way to get your prospects’ attention repeatedly.
And don’t worry – there’s still time to get your calendars delivered in time for December. Just give us a call on 01603 334391 and we can get things underway.