The final details

As you know we’re exhibiting at the B2B Expo next week, and – touch wood – most of our prep. is done.

The brochures are printed, the stand is ready and we know exactly what our strategy is: get as many leads as possible.

So we’re into the final stages, and I thought I’d share just some of my last-minute thoughts with you – these are some things that it’s really important to get clarity on BEFORE any expo starts.

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Scratch n’ Sniff

Scratch n’ Sniff? Or Fragrance Burst, to use its more technical name, is a specially created coating that releases a fragrance when lightly scratched or rubbed. Its use is only limited by a designers’ imagination and can be used on brochures, inserts, direct mail, greeting cards and packaging – to name a few.

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