This week we’re continuing our series on maximising the value of exhibitions. Although the plans we’re making are in relation to us exhibiting on October 11th at the Norfolk Chamber B2B Exhibition, the planning process is the same for any exhibition. This week the area that we’re thinking about is the most crucial bit:
The Norfolk Chamber B2B Exhibition is just around the corner now, and I wanted to start this week’s article by stating an important truth:
However good your stand is, however wonderful your giveaway is and however switched-on your staff are, you won’t be able to convert every prospect that engages with you.
Scratch n’ Sniff? Or Fragrance Burst, to use its more technical name, is a specially created coating that releases a fragrance when lightly scratched or rubbed. Its use is only limited by a designers’ imagination and can be used on brochures, inserts, direct mail, greeting cards and packaging – to name a few.
If you recall my post from last week, you’ll know that we’re exhibiting at the B2B Exhibition at Carrow Road in October.
We’ve got a lot of work to do to get ready for the expo, and I realised that it might actually be quite useful to share the process we go through to prepare for an exhibition – all with the aim of helping YOU to exhibit more successfully.
You might be wondering what I mean by countdown.
But don’t worry, I’m not going to suddenly start spouting about Ch*****as – you’ll get enough of that when you start seeing mince pieces in Sainsburys in the next three weeks.
As I sat down on my desk on the Tuesday of this week, I had a feeling that brought me back to my childhood.
That ‘back to school’ feeling.
This week, I stumbled across a video.
It was a by a guy called Thom Smith, and the message is pretty important, so I thought I’d share it with you today.
(In case you hadn’t guessed, ‘Smith’ is the most common surname in the UK, but the message in the video is anything but common.)
As you know, I was busy with Wroxham Week last week, but my busyness has shown zero signs of abating now that’s all out of the way.
In addition to the full-time work that is Expert Print Management, Karen and I are also in the process of moving house (fingers crossed we’ll have completed by the time you read this).
I’ve been pretty preoccupied this last week, which is why I’ve only just posted this blog.
I haven’t been twiddling my thumbs though – I’ve been super busy with Wroxham Week – a fantastic sailing event organised by Norfolk Broads Yacht Club at Wroxham Broad.
It’s been all go, and we’ve had a fabulous time.
But it hasn’t been super easy – there’s been lots of learning on the fly.
Well, this heatwave just keeps going on and on, doesn’t it?
Just to be clear, I’m definitely not complaining!
When it’s this hot though, business does change a little bit.
Everyone’s much happier, and meetings tend to get conducted in shorts and flip flops rather than starched shirts and ties.
And after getting over the shock of seeing your client in a pair of shorts, you quickly get used to it – it becomes normal.