This week we’re continuing our series on maximising the value of exhibitions. Although the plans we’re making are in relation to us exhibiting on October 11th at the Norfolk Chamber B2B Exhibition, the planning process is the same for any exhibition. This week the area that we’re thinking about is the most crucial bit:
Scratch n’ Sniff? Or Fragrance Burst, to use its more technical name, is a specially created coating that releases a fragrance when lightly scratched or rubbed. Its use is only limited by a designers’ imagination and can be used on brochures, inserts, direct mail, greeting cards and packaging – to name a few.
If you recall my post from last week, you’ll know that we’re exhibiting at the B2B Exhibition at Carrow Road in October.
We’ve got a lot of work to do to get ready for the expo, and I realised that it might actually be quite useful to share the process we go through to prepare for an exhibition – all with the aim of helping YOU to exhibit more successfully.