Straight from the horse’s mouth

As you know, we’re coming into “County Show Season”, which means that lots of our clients are getting in touch for stands, brochures and promotional giveaways.

And there was one client in particular that I sat down with to talk about the work he needed us to do in the next few weeks.

After we’d finished talking about his requirements, and got his order in, we carried on “talking shop”, sharing some business strategies and tactics.

One of the things we were talking about is the importance of working out WHY customers keep coming back to you, because the better your understanding of why people buy from you, the easier it is for you to ensure that it’s part of your proposition.

Anyway, for him, he considered Expert Print Management his ‘go to business for print’ because we removed the hassle for him saving him a lot of time, and above all, he trusted in our ability to make it happen.

This was useful feedback, which I’ll be using in my marketing going forward to make sure I communicate the most powerful benefits of working with us.

But I just wanted to share the exercise with you, as it’s well worth you sitting down with some of your best customers to understand WHY they keep buying from you time and time again.

All too often, we can be guilty of assuming what the benefits of our product are, but by getting it straight from the horse’s mouth, we’ve got cold, hard evidence that this is a motivational factor in purchasing decisions.

So, why not give it a go this week?

As it is Exhibition Season, I put a quick blog post together about how to maximise your return from exhibitions. If you’re exhibiting in the next few months, it’s well worth a read – click HERE to read it now.

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