If I’m honest, my marketing’s felt a little all over the place over the last few weeks as we’ve had some changes here at EPM with new staff and new systems.
I’ve stuck to producing my weekly content (like this email), and that’s worked really well, but because I’ve been so busy I haven’t been able to get all of the other moving parts working as they could and should do.
It’s probably something you can relate to.
You see, unless you’ve got a clear, structured plan of what you need to do and when, it’s very easy for your marketing initiative to feel messy and all over the place, and when it feels like that, it’s very hard to motivate yourself to do something about it.
Anyway, that’s where I was, until the other day when I had a word with myself, locked myself away and got to work.
I mapped out what I’m going to do, why I’m doing it and when I’m doing it.
And you know what? It’s fundamentally changed how I think about my business, and has really got me looking forward to 2019.
So, if you know that you’re not marketing as effectively as you should be, and you know that not as much has got out of the door over the last 12 months as you’d originally hoped for, then I strongly recommend taking stock, understanding what your goals are for 2019 and the marketing you’re going to need to do to reach them.
Once you’ve done that, it’s simply a case of diarising your marketing initiatives, creating each piece and making sure it happens.
And remember, if print is going to play a part in your marketing for next year (which I’m sure it will!), give me a shout on 01603 397704 and we’ll have a chat.